9 SEO Trends to Try in 2021

You already know the importance of positioning your pages on the top of Google SERPs rankings, right? Well-ranked pages provide enormous organic reach to your website, increasing the possibility of attracting and converting leads.

To achieve this goal, it is essential to apply SEO techniques, which are designed to adapt their content to the algorithm’s ranking criteria. 

These criteria, however, are not permanent. In an effort to make the user experience ever simpler and more efficient, Google frequently updates its parameters. 

Besides the algorithm, it is also necessary to consider the audience’s behavior and preferences. Ultimately, the most important factor for maintaining good positioning is the quality of the experience you offer to your website visitors. 

Therefore, to achieve good results in a Digital Marketing strategy, it is essential to stay up-to-date on the SEO trends that arise with growing frequency. 

With that in mind, we have selected the 9 top SEO trends for 2021. Check out the list and learn more about each one of them!

  1. Relevant and valuable content
  2. User Experience (UX)
  3. Mobile SEO
  4. Core web vitals and page experience
  5. Zero-click searches
  6. Website Security
  7. Search intent
  8. Long-form content
  9. Local SEO

1. Relevant and valuable content

If you do not produce relevant and valuable content for the buyer persona, there is no point in following any SEO tips. That’s a trend that will never change. 

This is because all factors analyzed by Google’s algorithm are somehow related to the user experience. And for visitors to feel satisfied after entering your website, they need to be contemplated with rich, authentic content that delivers what they were looking for. 

If this does not happen, the user will press the “back” button and choose one of the many options present in the SERP. 

This means that your brand will lose the chance to acquire a new client, who may even develop a negative feeling about the company. 

The increase in bounce rate and the decrease in the number of satisfied users affect your brand’s general reputation and digital authority. 

Therefore, to achieve and maintain good SEO results, it is imperative to create relevant and valuable content. 

To do so, concentrate on developing your strategy by touching your persona’s pains, needs, and wishes. Your goal should be to meet the demands of your visitors, not just those of Google bots. 

At this point, it is worth considering the production of interactive content, which attracts and retains the attention of users more easily. 

Moreover, the direct interaction with their own experience increases the chances that the visitor will feel satisfied and continue browsing your site.

2. User Experience (UX)

As you saw in the last topic, user satisfaction remains extremely relevant for success in an SEO strategy. 

However, it is important to note that such satisfaction does not depend only on qualified and relevant content. It is necessary to offer a complete experience. 

Therefore, investment in user experience (UX) techniques is one of the major SEO trends for 2021. 

But what does that mean? 

Don Norman, co-founder of the Nielsen Norman Group, created the term UX. In this video, you can watch Norman explaining the concept. 

When applied in Digital Marketing, UX is related to user interaction with the brand’s channels. It needs to happen in a simple, accessible, and barrier-free way. 

In other words, when accessing your website, visitors should find fast-loading pages, intuitive menus, and other elements that make their experience richer and more efficient. 

From now on, all this will be taken into account, too, by Google’s algorithm. The information comes from a post in Google Webmaster Central Blog, which explains how the algorithm evaluates each page’s experience to define its ranking.

Thus, if you want to maximize your SEO results in 2021, you will need fast, stable, and interactive pages. To understand your pages’ current performance, it is worth taking a look at Google PageSpeed Insights

3. Mobile SEO

If you’ve been following SEO trends from previous years, you’ve undoubtedly noticed that mobile SEO was among them. Not by chance. 

Since 2019, Google has been analyzing the mobile pages of websites as primary versions, leaving the desktop versions as secondary. 

Therefore, Mobile SEO is key to your strategy’s success and becomes even more relevant in 2021. This is because the number of people who access the internet from smartphones does not stop growing.

The stats prove it: throughout 2020, the number of searches conducted from mobile devices surpassed those performed on desktops. 

Moreover, according to a study released by the World Advertising Research Center (WARC), the future will be even more mobile. The expectation is that, by 2025, approximately three-quarters of the world will use just their smartphones to access the internet.

The mobile searching experience needs to be as satisfying as it is on computers. 

Therefore, marketers should be concerned with optimizing all their content and settings for this environment. Otherwise, your pages may be punished and lose ranking positions. 

4. Core web vitals 

Following efforts to optimize users’ digital experience, Google introduced Core Web Vitals in 2020.

As you saw on the topic in which we discussed the user experience, the main factors are related to loading, interactivity, and visual stability. The idea is to offer the best possible page experience. 

But after all, what are the Core Web Vitals, and how will they impact the SEO ranking in 2021?

Google itself, in its Central Blog, defined the three factors that will be analyzed by the algorithm: 

  1. Large Contentful Paint (LCP); 
  2. First Input Delay (FID);
  3. Cumulative Layout Shift (CLS). 

Let’s talk about each one of them!

Large Contentful Paint

LCP measures exactly how long it takes for a page to load and display its main content. 

Therefore, it fits the loading factor of the Core Web Vitals. The ideal, according to Google, is to keep the LCP measurement at 2.5 seconds maximum.

First Input Delay

The FID measures the time it takes for a page to become interactive. In other words, from the moment the user accesses a page, how long does it take before they can interact with it? 

According to Google, this process should take less than 100 ms.

Cumulative Layout Shift

Finally, we have CLS, which refers to the volume of unexpected layout changes in visual content. The ideal is to keep this index below 0.1.

5. Zero-click searches

Eventually, Google makes changes in the SERPs’ design and layout to provide faster and more effective consumer experiences.

Recently, the platform started to focus on zero-click searches, i.e., the results that appear on the very top of the first results page. 

Now, Zero-Click is more present than ever: more than 50% of Google searches end without the user clicking on anything.

Such content should be able to directly answer the questions inserted by users in the search bar.

This way, the audience can find exactly what they are looking for in the SERP itself without clicking any further. This type of activity was introduced in March 2020, and the tendency is that it does not stop growing. 

If you are already an expert in Digital Marketing, you can notice this resource’s similarity with the already famous featured snippets.

It is not by chance. The mechanism works similarly, with the difference that Google can now identify individual passages on a webpage to surface relevant content in the search results.

As a Digital Marketer, you must optimize your content in order to make this new feature easier to operate. Use structured-data to facilitate the algorithm’s understanding, improve your organic CTAs, and focus your efforts on answering possible buyer persona’s questions.

6. Website security

It’s nothing new that Google considers your website’s security status when analyzing its relevance and, of course, its ranking. 

So if you want your SEO strategy to be successful, it is important to add security features such as specialized plugins and SSL certificates.

In 2021, in front of an audience increasingly aware of the threats present in non-secure Internet environments, the trend is that website security becomes even more important.

After all, if people do not feel safe when accessing your pages, your access rate will drop, as well as your ranking in the SERPS.

7. Search Intent

User-focused optimization has been a top priority at Google for a long time. The goal is to always deliver content that meets the user’s intentions.

For this, Google has launched Bidirectional Encoder Representations from Transformers, the BERT algorithm

This technology aims to optimize the understanding of what search terms represent in a particular context. 

In other words, the algorithm makes it possible for Google to interpret the intention of a specific search, even if it includes long conversational language.

In this way, it becomes even more important to produce content that directly matches users’ intentions, always using natural language. 

With the introduction of the BERT algorithm, Google is improving its effectiveness in delivering the most appropriate content, which increases the demand for quality. 

8. Long-form content

Expertise, Authority, and Trust. These are the words that form the acronym E.A.T, which is becoming more relevant in the world of Content Marketing

The idea is to assure users that the content they are consuming is offered by someone real, who has the credibility to talk about it. 

One of the most important things to do is invest in the production of long-form content to adapt to this new system. 

The State of Content Report brings data that confirm the relevance of longer content. 

According to the study, long reads of 3000+ words get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than average length articles (901-1200 words). 

This contributes to the expansion of your brand’s organic reach and to the development of your digital authority, resulting in better SERPS rankings.

9. Local SEO

The Covid-19 pandemic was the major event of 2020. In addition to the consequences that the period of social isolation caused in health and social security, consumers also had their habits changed. During the pandemic period, there was a greater appreciation of local commerce. 

This occurred due to several factors. First, the economic crisis led local populations to focus on supporting the local market to keep the economy functioning. 

Similarly, transportation limitations led more people to search for establishments near their homes. 

This is where Local Seo comes in. This resource has existed for some time and has Google My Business as one of its main tools.

However, the specificities of the year 2020 made it even more relevant. It was from GMB, for example, that local businesses were able to keep their customers up to date with changes in schedules, special deals, delivery options, etc. 

In 2021, if you don’t actively use Google My Business, you will simply fall behind the competition. 

Appearing in the local SEO ranking means establishing a positive link with the neighborhood and also attracting customers who are just visiting or passing through the city. 

Understanding the SEO trends and adapting to them is fundamental for improving the results of your digital strategy in 2021. 

As Google’s algorithm criteria change frequently, you need to be aware of the latest updates. The most important thing, however, is always to offer fast and qualified experiences to the user. 

Interested in improving your ranking in SERPS? Download our complete guide on SEO and increase your reach and authority on the internet!

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SEOWriter – The Importance of Meta Descriptions -2021 Free SEO tips

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We all yearn for higher click through rates to our websites. Did you know meta descriptions play a major role in getting higher click through rates to your website by appearing in the search engine result pages? What is a meta description, and what are the tips on writing a good SEO description for your web pages to get more clicks? This article will explain everything about meta descriptions and the importance of having compelling meta descriptions for your web pages.

Let’s see where you can add the meta descriptions!

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A meta description is an HTML tag that is not visible when viewing the page. This is a limited characters summary that describes web pages’ content and appears in blue links in search engine result pages. This is also called a snippet. Meta descriptions do not directly impact search engine rankings, but they play a key role in increasing the click-through rate. When your webpage gets more clicks from the users, search engines consider your website to be a good result, and they will rank your webpage at the top of search results. Let’s see where you can add the meta description!

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You have to set the meta description in the section of your web site’s HTML.  You can see the meta description for a page by right-clicking on the page and choosing ‘View page source.’ Here is how a meta description may look like.

Homepage meta description

It is recommended to have site-level descriptions on the homepage meta description. You can set up the homepage meta description in the required character length to appear in search engine result pages. Make sure to write a summarized description of your overall website that can influence the users to click through your web page. There is an excellent google extension that will easily give any page SEO information, including meta descriptions.  SEO meta in 1 click will allow you to take competitors’ meta descriptions using that tool and analysis for a better solution. 

About us meta description

Since most websites have the about us page, you will have to ensure that the about us meta description is accurate, engaging, and have complete but summarized details about your business organization. Having a specific and appealing about us meta description will help you increase the rate of getting clicked by users. If you need to optimize your meta description, our experts are here to help you with years of experience.

Google meta descriptions

When writing meta descriptions, you will have to ensure that you are concerned about the Google meta description length requirements. Make sure to have at least 70 characters or less than 160 characters in Google meta descriptions. Suppose the meta description is too short, or there is no meta description written for the web page. In that case, it will result in Google producing a description on its own. 

Tips on writing a good SEO description

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  • You will have to ensure to keep your meta description length to be in 130-150 characters. If the meta description length going over the character limit of 160, search engines will cut off the extra text.
  • Creating meta descriptions using relevant keywords can be resulting in search engines giving priority to your web pages to appear in search engine result pages. 
  • Include verbs in your description that call to action such as ‘buy’ or ‘learn’ or ‘explore’ or ‘find our more.’
  • Avoid putting misleading meta description and ensure to have a description that matches the content of the webpage.
  • Avoid creating duplicate meta descriptions. It is important to have unique meta descriptions for each of your web pages to appear in search results.

A meta description is important to influence the users to decide if they need to click through your web page by seeing the limited description of search results. Therefore, you will have to use the above tips to write a unique, attractive, and relevant meta description for each of your web pages. When you set up the meta description by putting the necessary time and effort, you will see that your site gets more visitors every day. It will elevate your website to more people. 

That is not the only thing you need to consider in SEO to know more. Contact us with a free consultation 

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What to expect from SEO in 2021?

30-second summary:

  • The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021.
  • Google has already announced two algorithm updates slated for March and May 2021.
  • There are various trends for SEO in 2020 like UX SEO and feature snippets which appear to become more prominent in the upcoming year.

From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool, and online advertising is valued at more than 400 billion dollars a year, more prominent than even the TV ad industry. The global pandemic only accelerated this trend and pushed more companies online. So, what can we expect out of SEO in 2021? Which trends should we be looking forward to? Which changes will impact the industry? In this article, we’ll discuss the main trends we expect to have an impact and change the direction of SEO in the coming year.

Direct changes to search engines

SEO is entirely dependent on the major search engines, primarily Google. Any changes to Google’s modus operandi, algorithm, and priorities will have direct, wide-ranging impacts on SEO in 2021. These changes lead to losses in billions of dollars for some businesses while leading to gains of billions of dollars for others. It is important to be aware of the upcoming changes and how to best prepare for them.

#1 Page experience as a ranking factor on Google [May 2021]

As of May 2021, you should expect what Google dubs as “page experience signals” to be a ranking factor. The page experience refers to the way the visitors feel as they interact with the web page. It is determined by a multitude of attributes from mobile-friendliness, safe browsing, HTTPS, and the others. These were already ranking factors previously, but they’ve been more institutionalized and work within the “page experience” framework. Furthermore, Google is introducing Core Web Vitals as part of ‘page experience’. They’re considered to be user-centric metrics that try to determine the quality of the user experience. These user-centric metrics will measure the loading speed (Largest Contentful Paint), interactivity (First Input Delay), and visual stability (Cumulative Layout Shift). The first two items that go into Core Web Vitals seem quite self-evident, so it doesn’t seem like a good idea to spend more time explaining them in this article.

Although, the third item might confuse some people. Visual stability refers to how much the layout shifts and jumps around. For example, imagine if a button tracks your mouse and jumps around whenever you get close to it, this is quite a self-evidently bad user experience, and this variable aims to capture this. The self-advertised purpose of adding an explicit page experience ranking factor is so that Google can provide higher-quality, more engaging content to its users. Considering the variables that it takes account of, a website with a high page experience score will load faster, be more interactive, more stable, more secure, more mobile-friendly, and much more. These all combined, admittedly, will lead to a superior experience.

Get featured in top stories without AMP

Another purpose of the introduction of the new page experience ranking framework is to make non-AMP content eligible to appear in the Top Stories feature for mobile phones. It is one of the main ways websites drive traffic to their content from mobile, so this could be a significant change that would disrupt the rankings of many websites on mobile. This change will also roll out in May of 2021, which makes May a hell of a busy month for SEO specialists.

We need to be ready for all the drastic changes this change in the algorithm can bring. We can’t possibly ascertain its impact at this stage.

#2 Mobile-first indexing for all websites on Google [March 2021]

Mobile-first indexing is certainly not new, Google has been using it for more than several years. It was first introduced as an answer to a widespread problem: more and more people are using their phones to look up stuff and browse the net. The problem is that the mobile and desktop versions of websites don’t always match up in content, and Google usually only indexes one version, which traditionally was the PC version. This creates a mismatch between the rankings on mobile and the content on these pages. To alleviate this mismatch as it was becoming a growing problem due to the increasing popularity of mobile, Google decided to implement mobile-first indexing. Mobile-first indexing refers to the practice of indexing the mobile version of the website first in Google’s databases instead of the desktop version. This would accurately gauge the amount of content on mobile sites and their relevance before displaying the results.

Going from an entirely desktop-first indexing scheme to an entirely mobile-first one would’ve been a massive step, however, and this is why Google has been taking years implementing this change. It started by allowing the option to webmasters to change their website indexing to mobile-first. It was followed by making mobile-first the default option for crawling new websites. The final and latest update is going to come in March 2021 when Google will start making mobile-first indexing the default option for all websites. This means that the way your website is indexed and the content that’s considered might change in March. It is hard to determine how big of an impact this will make beforehand, but you should expect some instability.

Thankfully, Google has published a basic guideline to ensuring the transition to mobile-first indexing goes smoothly on your website:

  • Make sure the content of your website is visible to Google crawlers and bots.
  • Ensure you fill out all the relevant meta tags on both the mobile and the desktop

versions of your landing pages.

  • Ensure that your mobile website loads quickly by enabling lazy loading.
  • Ensure that you are not blocking any relevant mobile-specific URLs in your robots.txt file.
  • Although it is hard to ensure identical content, you should try to have at least identical primary content on both versions.
  • Check the alt tags of both image and video embeds.

Wider SEO trends

Aside from specific updates to algorithms, we have prior information about, some wider trends in the sector that are going to change how we engage with SEO. Some of these trends have been going on for years and only just accelerating and others are new. Below, we’ll cover the most prominent ones.

#1 Voice search is becoming more and more prominent

Voice search was virtually non-existent just five years ago. Still, the development and proliferation of Alexa, Google Assistant, and a multitude of other voice assistants over the last few years have popularized voice search beyond our wildest dreams. According to data, voice search revenue will more than quadruple from 2017 to 2022 from just 2 billion to 40 billion dollars. This explosion in popularity presents opportunities and challenges to traditional SEO approaches. Just as an example, in voice searches, getting the first position is much more important than it is in traditional text searches. That’s why you need different approaches to capitalize on this new, emerging SEO arena fully.

#2 Feature snippets and microdata

Google is trying to introduce more and more types of featured snippets to its home page. These range from recipes to news and tutorials. These snippets aim to make searching faster for users and keep traffic on Google’s website. It is nevertheless beneficial for websites to implement it because you have a chance to be featured, which would drive a lot of traffic to your website.

Of course, getting featured doesn’t always mean you’ll see exponential growth in traffic, but data from Ahrefs shows it matters a lot! On average, getting featured means you’ll get, on average, around 8,6% CTR while the top ‘natural result’ will get 19,6% of the traffic. This is extremely impressive and shows that the featured snippet steals a substantial amount of clicks from the top position, which would get around 26% CTR in SERPs without a featured snippet. Although, you have to be careful about how Google features you. You should monitor your ranking and readjust your snippet and optimize it for more clicks.

#3 Non-textual content

As we move into the next year, we’re seeing an Internet saturated with blogs and landing pages. and it is becoming increasingly difficult to rank for noteworthy keywords with decent traffic. That’s why many SEO agencies are trying to expand their reach by diversifying the type of content they produce and publish. Infographics are one of the easier ways to create engagement and rank higher. Although, even they’ve been overused in recent years. A much more promising frontier for 2021 seems to be videos. These could be uploaded to Youtube as standalone content or embedded in your website too. It’ll help you gain more traffic from Youtube views, which seems way less saturated than Google’s traditional search engine currently. This doesn’t mean it is any less important. YouTube generates 15 billion dollars for Google each year. It is a platform you can’t afford to ignore.

It is also worth mentioning that there are specific video snippets on SERPs that you can only rank for through video content, and these video snippets are really prominent on search queries beginning with “how-to”, asking for tutorials, and other forms of educational content. They are prime real estate that you can potentially rank for with a reasonably produced video.


The days where SEO was just about meta-tags and titles have long gone. Nowadays, SEO is an intricate subject that combines expertise from many different fields from marketing to software engineering and creative writing to achieve the best result. A recent trend in SEO that is gaining more and more stream is the UX SEO framework.

UX SEO refers to the practice of optimizing the user experience of a website to achieve better conversion rates and engagement. It isn’t only important that your site gets regular visitors, but it is also equally important to ensure that these visitors engage with your website. UX redesign success stories are almost limitless, for example, ESPN found out that just a homepage redesign increased their revenues by 35%. There is no reason why UX optimization could not be an integral part of your SEO strategy, and UX SEO gives you a framework to achieve this.


Each year, Google introduces more than 3600 small changes to their algorithms, and each year, trends emerge in this volatile sector that nobody has been able to predict. You need to continually keep up with the news to be on top of your SEO game, reading an article on the trends in the upcoming year isn’t enough. Nevertheless, I tried to make this article as comprehensive as possible, and you should be moderately prepared for the challenges ahead if you pay attention to all the trends that I’ve featured here.

Harpreet Singh is Owner at Bir Digital Marketing agency. Harpreet is a tech enthusiast, in the SEO industry for over 9 years. Consultations and audits for businesses from various markets. Responsible for running both worldwide SEO campaigns for ecommerce stores and local SEO for businesses worldwide (UK, USA, Australia, Spain, and much more).


10 Golden Rules of SEO 2020



My goal is to provide honest “How to do SEO” for anyone who wants to get SEO done for their business or website just like an SEO expert. If you adopt my 10 golden rules of search engine optimization, no rogue vendor, agency or expert can fool you so easily and sell you something that you don’t need at all or that could even cost you way much than you excepted. Violations of the Google Webmaster Guidelines are usually punished by permanently losing your SEO rankings and your organic visibility, thus a valuable part of your traffic. Read till the end so you don’t get fool by an SEO expert.

What is SEO or Search engine optimization?

SEO stands for Search Engine Optimization. SEO is a sub-discipline of search engine marketing or commonly known as SEM. The second discipline is Search Engine Advertising (SEA) in the form of Google Ads ads or Bing Ads. Due to Google’s superior market power, SEO is usually about optimizing this search platform.

SEO & SEA: These are the differences

A search engine – we will go along with Google for now – usually provides the user with two types of the result after entering a search term: on the one hand, the organic search results, on the other hand, the ads matching the search term. The advertiser or SEO expert has to pay Google for the ads – Price of each click is determined by Google in an auction mechanism. I as a freelancer SEO expert in Chandigarh & IT park Mohali has over-all knowledge of SEO and PPC.

In organic search results, Google’s algorithm delivers the web pages that it believes the best match the search term you entered and displays them as a search result. The operator of the website does not have to pay anything to Google for this.

Why SEO is Important for Business?

Search engines, and Google in particular, are the gateway to the Internet. Many users have set up Google as their browser’s home page, and almost all online sessions start with a search query. For website operators, this means that even the greatest website with the most useful content will not give away potential results if Google does not find it. And for commercial vendors, business success depends crucially on placement in the organic search results – the further ahead, the better, but definitely on the first page. Because as the saying goes:

“The best place to hide a corpse is page 2 of Google search results.”

So, to know how to appear on the top of Google search results read the following 10 Golden rules of SEO.

Different areas of SEO | Types of SEO.

Search engine optimization can be divided into different areas:

  • Keywords: The aim is to identify the most important keywords to which the website should then be optimized.
  • Technical SEO: This is all measures that ensure that the Google algorithm can read and understand the contents of the site.
  • Onpage SEO: This applies to the components that are implemented directly on the site: For example, meta-data, internal links and enrichment of the page with multimedia content (such as videos) which ensures a better ranking.
  • Mobile SEO: More and more people are accessing the Internet with mobile devices such as smartphones. Therefore, it is important that the website is optimized for mobile display.
  • Editorial content: Google’s algorithm is increasingly recognizing whether a page provides useful content for the user. That’s why high-quality content is a must.
  • Offpage SEO: This is primarily about external links. Thus, the number and quality of externally linking pages can have an influence on the organic ranking.

SEO Rule 1: Ensure Security

Meanwhile, websites with SSL encryption are a fixed standard, which must also be observed for the topic of search engine optimization. People also take this for granted. A page with an SSL certificate clearly says something about the site operator. Take a look at this screenshot:

Since 2014, Google has confirmed HTTPS as a ranking signal, and now Google Chrome even shows the following: “The connection to this website is not secure”. Would you trust such a website? Probably not. So if you haven’t already done so, make sure you switch to HTTPS sooner rather than later. Google, by the way, sees it the same way and could punish your SEO efforts by downgrading your rankings and thus the organic visibility due to a lack of security of your website.

SEO Rule 2: Page Speed Optimization

People don’t like to wait, nor do search engines. Every user expects a fast-loading page and will be disappointed if these expectations are not met. And here, too, Google sees it similarly: Why waste valuable resources on slow pages? A slow website risks the success of your SEO work. In essence, the following points should be taken into account and checked regularly:

  • Eliminate resources that block the rendering of your Web page
  • Postponing invisible images (offscreen images that appear “below the fold”)
  • Reduce load on the main thread (time savings by reducing parses, compiling, and running JavaScript)
  • Provide modern image formats to help you load your images faster
  • A first overview can be obtained with the tool “PageSpeed Insights”:


The advantage of this tool is that you get clear instructions on how to improve the speed of your website. If necessary, you can also get a lot more information about the respective PageSpeed aspects.
As with PageSpeed Insights, the thinkWithGoogle tool also provides an overview of the most important PageSpeed aspects of your website. This tool also provides you with recommendations for action for optimizing your PageSpeed. In addition, you can get a free report, which summarizes the analyses and recommendations. As a freelance SEO expert in Chandigarh & IT park Mohali, I can also provide you free Page speed Optimization. Just send an email and you get your free website audit today.

SEO Rule 3: Optimize Mobile Display

The importance of the topic “mobile” in connection with SEO should be clear at the latest with the statement that Google is taking the step to “Mobile First” and no longer wants to distinguish between the desktop index and the mobile index. Tool providers such as SISTRIX are also following suit and analyzing a special visibility index for mobile devices. Therefore, you should be prepared for this and best positioned for the start of a new website. The mobile-friendly tool tests your website for mobile optimization.

Rules of thumb for good mobile usability and thus SEO basics are: 

  • Fast Load time
  • Recognizable font sizes for better usability
  • Retina display

If you want to deal with the topics of mobile and usability in addition to search engine optimization, we recommend you visit my blog here.

SEO Rule 4: Make content reachable

People should find certain content, so make it as easy as possible for them. Here, too, search engines like Google want exactly the same thing. Ensure a clean information architecture and a flat hierarchy of your website, as this definitely has a positive effect on your SEO results. In practical terms, this means:

  • Share content with search engines.
  • Make any content accessible with 3-4 clicks.

As banal as that sounds, check if your website is even shared with search engines. Often it is enough to put a small hook or forget and the page flies out of the Google Index. Keyword: noindex.
A so-called “site query” on Google can help with this:

The 14,200,000 results shown here in the example correspond to the number of pages that are in the Google Index. If this number differs roughly from the number of pages you have stored in your website, then you should go a step further and crawl your entire website. It means to check your entire website to find out how many pages you have and how many google has indexed. With a crawl, you can also find out the deep clicks of your website, i.e. how many clicks can you reach in your content. A very good and cheap tool (for websites under 500 pages are even completely free) for crawling a website use tool “Screaming Frog SEO Spider”. It gives you in depth SEO analysis for your website which can only digital marketing company can do and the best part is that you can do it yourself.

If you find that most of your content can be reached on average with more than 3-4 clicks, you should optimize your internal linking. By the way, a good example of internal linking with regard to SEO is a typical Wikipedia article, in which other important content is linked within the same website. Get in touch with me for more details on internal linking.

SEO Rule 5: Use Short and relative URLs

The most important thing here is that you use URLs with speak for your website. So-called URLs consist of readable words or keywords instead of long ID numbers or special characters. The advantage from an SEO point of view is higher click-through rates within the Google results, which describe quite exactly what awaits the user on the website. In order to successfully operate search engine optimization, you should also follow the following rules in addition to talking URLs:

  • Keep your URLs as simple and short as possible
  • Use keywords in your URLs.
  • Do not use special characters
  • Use the minus sign as a separator
  • Do not use stop words


Above you see the perfect example of how an SEO friendly URL looks like. If you are still not sure how to get a proper URL for your website or what kind of URL helps in SEO for your website. Check MOZ blog for the same.

SEO Rule 6: Optimize Title Tags

A good and honest SEO expert Freelancer or company will help in getting the right title for your website. It is noted and recommended that every page on your website should have a title regarding the content of the said page. Among the more than 200 different SEO ranking factors at Google, the HTML title tag still plays an extremely important role in the search engine optimization of your website. You can see your website’s title tag either in the browser, in the source code, or in Google search results. If you are looking for SEO consultant who can help your business online. Feel free to contact me Harpreet Singh SEO expert Chandigarh & IT park Mohali.


Optimize your site’s title tag as follows:


  • EVERY URL should have an individual title.
  • The keyword should be at the front as far as possible, ideally right at the front
  • The title should not exceed 70 characters
  • The title should encourage the user to click

SEO Rule 7: Optimize Meta Descriptions

Meta Descriptions, unlike the title tags, are not visible to visitors to your site. The Meta description only shows in the Google search result or in the source code. Although Meta Descriptions have no direct impact on your SEO ranking, they should be maintained individually for each page of your website. This is because search engines display the meta description within the search results lists. Thus, you can use an optimized meta-description to directly influence the click rate in Google results to attract more visitors to your website. An indirect ranking factor when it comes to search engine optimization and the organic visibility of your website. If you are looking to hire a Freelancer SEO expert in Mohali or IT park Chandigarh to be sure to know the SEO company or Freelancer knows about the above mentioned Golden rules.

The following are the most important rules apply to Meta Descriptions for better SEO:

  • At least 80 characters, maximum 150 characters including spaces. If you exceed this value, Google simply cuts off the meta description and replaces the last characters with (…).
  • Keyword at the beginning of the first 80 characters and ideally again within the second 80 characters. The keywords are highlighted in bold in the search results.
  • Write in an educational and informative way. Also, use a clear action promptly to make a positive impact on the click rate within Google results.
  • Use special characters to draw the attention of searchers to your snippet. As always, however, the following applies here: Do not exaggerate, otherwise we have spam!

Below is the perfect example of the Meta Description.

As with Title Tags, we recommend working with the SISTRIX Snippet Generator for the Meta Descriptions.

SEO Rule 8: Optimize Headings

After the visitor lands on your website after clicking on your SEO snippets. With usability and speed, it is all about meeting or exceeding the expectations of the user. The first thing that gets noticed is the Heading. It is important to follow the correct form of h1-h6 headings. In H1 is the most important heading and h6 is least important. You need to take care that you only use as many layers as it makes sense for the user. H3 is sufficient as a last level of heading.

You can follow these rules and it will work equally well with users and search engine optimization:

  • Consistent Title Tag and Meta Description
  • Short and memorable headings
  • Informative
  • Use keyword

SEO Rule 9: Content that makes sense

Google has been and still a text-based search engine, so the first step is to write articles that keep the user on the website which helps you to reduce bounce rate of your website.

So, in order to be a successful Freelancer SEO expert or SEO company in India, follow these rules when texting:

  • Each article should be unique on your website.
  • Each article or content should provide relevant information to the user.
  • Structure of the text on your website should be constructed in a meaningful way.
  • In your content describe how can you help your visitors. Make sure to avoid phrases like “we are number one…” but instead write something like “how can we help you with…”
  • In the end, the most important aspect is to add relevant keywords to your content. However, make sure you don’t only consider keyword density. Write articles or blogs that are easy to read for your visitors so that they don’t jump from your website and stay on the site long enough to fill out the contact form or buy your services or product.

So, your website content shouldn’t be only about you as an SEO company. Instead, you should focus on your potential clients, you should make content with know-how and relevance information. By doing so, you can make sure that your website doesn’t get lost in the unsightly text ocean, it is very important to give additional content for your users in good articles or blogs. So, offer your visitors more than just products or services. Deliver something extra like e-books, checklists, videos, etc. that gives your website an x-factor which will eventually help you in getting higher ranking in Google and other SERP.

SEO Rule 10: Earn Backlinks

If you read and followed all the nine previous SEO rules, it shouldn’t be a problem to get your content linked from the other websites. The way Google work is that it evaluates such a link or you can say backlink as a recommendation. Websites that have more good recommendations from other websites are therefore considered more relevant and useful thus resulting in better SEO ranking. When it comes to backlinks one thing is very clear: QUALITY OVER QUANTITY. A link from a high “DR”(Domain Ranking) website is worth more than 100 links from dubious websites. If you want to promote your content from other websites, ask yourself the following questions when selecting these external pages :

  • Would I entrust this website with my Financial information?
  • Would I recommend this website to my friends or family?

Of course, you should also ask yourself about your own content. And a vital caution never buys links. Google’s webmaster guidelines prohibit it from buying links because Google sees this as an attempt to manipulate them. Updates such as the Penguin Update or manual sanctions of certain websites have shown that Google is going to go to court with this. A well-known online shop for furniture has been punished by Google for almost 3 years. Everyone can think of what this meant for the business. So be careful!

End Conclusion

I hope that my 10 SEO expert rules have exposed that search engine optimization is not a voodoo or magic. Good organic visibility at Google is always connected with a lot of hard work. The very first thing to think about is the user, who feels the need to find something and associates certain expectations with it. Perhaps the term SEO is out of date nowadays and SEO should be interpreted with the words Search Experience Optimization. Anyway, if you meet the expectations of the users, search engines will reward this with extremely valuable traffic to your website.

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